Article marketing can be an excellent way to increase your website's traffic and raise the online visibility and reputation of your business. Many business owners are confused about how article marketing works, though. Below is a beginner-friendly guide to effective article marketing. Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don't forget: The Internet is a doorway to instant information, so it's easy to click off of your content and onto a funny video.

Freebies are a great way to generate some attention from your audience. Customers will order from you again if they know they can count on you to give them free samples. This also allows you to market your product, where people can see it easily. Always keep this in mind when choosing the right freebie to give away.

If you have a lot of articles on a single topic, try combining them into an ebook. You can most likely splice them together without much effort and creating an ebook isn't a hard task at all. Best of all, you can then sell that ebook and have profits coming from that, as well as, the individual articles.

The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader's eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.

Whenever you post a new article, be sure that it contains pertinent links to some of your other articles. By doing this, you will get more of your articles read and give your product or service more exposure. This sort of self-promotion, is one of the main advantages of article marketing.

Article marketing is a good way to get your website noticed. With the push for useful content on the internet, sites that offer nothing to visitors quickly fail. Write good articles to increase your visibility on search engine result pages. The better the site, the higher the ranking will become.

Learning to create seductive titles is a small skill in article marketing, but an important one. In the same way that a marketing article's true purpose is to advertise a product or service, a title is an advertisement for the article. Looking at the titles of similar articles in a directory will suggest what is common in the field. Article titles should be crafted to stand out of that pack.

Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.

Remember that you want to be successful when it's all said and done, so you should be more than willing to pay close attention to every tip you come across. The more you learn about article marketing as a whole, the more likely you are to ultimately succeed.