The public consciousness has been in the past few years been taken into account by matters concerning sustainability. Printing also consumes energy and raw resources and later produces waste as unneeded product just like other industries. In this case a need to decrease the consequences of the processes and ensure a sustainable digital printing is put in place is worth putting into consideration.

In an aim to ensure the adoption of environmentally friendly practices a lot of pressure has been pressed on the printing industry. This has been as a consequence of print purchasers becoming shrewd on supporting suppliers and those providing that have already set their focus on sustainability. The result of the latest view on electronic media having more sustainability as compared to the paper and print has seen attention drift slowly from it.

A point to put into consideration when it comes to production process is that neither digital nor offset can claim the utmost environment friendly. Offset has struggled to clean up its results of hazardous chemicals and cutting down the production of waste yet still the digital still can raise issues regarding some of the consumables involved especially the inkjet which has concerns on its ability to be recycled. In fact most forms of printing have an impact on issues that concern the environment.

Digital has the advantage of being in a better position to remove waste, do away with the paper consumed during production and also be able to print in very short targets that get into the hands of the interested recipient. Unlike the mass print and distribute strategy of conventional that consequences in a lot of prints going into waste.

Environmental concerns have been an issue of coming into agreement on the rules and decrees of the country over the last few years. This has currently changed in numerous ways as government intervention has reaped little success in keeping up with demands by the public, customers and even their wills that have occasioned to the adoption of environmental sustenance by the industry.

For a very long time the printing industry has been accused on issues concerning the environment. The printers for a long time as a result of solvent emission has had to comply with regulations on environment, contamination of ground water by effluent, waste paper among various other products that involve composite industrial chemicals and metals that are toxic that in most cases are collected and taken to plants that provide specialized treatment.

In March 2011 a survey was undertaken to determine the opinion of people on if they saw the digital printing being Eco-friendly than the conventional one. The results showed that perception by the public on the digital one was higher. Most respondents argued that it was because of its ability to print an amount that is only needed or required.

Sustainability being in frequent cases being a reaction to the needs of the client can also be used proactively to differentiate a single print firm from the other. A sustainable operation is usually in most circumstances a sustainable practice.